I turn complexity into clarity.
Product and UX Designer working across strategy, structure, and interface.
I help teams turn complex problems into clear, usable systems: from early product direction to detailed interaction design.
Featured works
Cashback Activation
Extension Recovery
product design
interaction design
strategy design
A browser extension is only useful if users can trust what it detects. I recovered a stalled redesign by diagnosing inherited product, design, and engineering debt, defining a shippable cashback activation loop, and turning fragmented mockups into an implementation-ready interaction system.
Cashback Activation
Extension Recovery
product design
interaction design
strategy design
A browser extension is only useful if users can trust what it detects. I recovered a stalled redesign by diagnosing inherited product, design, and engineering debt, defining a shippable cashback activation loop, and turning fragmented mockups into an implementation-ready interaction system.
Cashback Activation
Extension Recovery
product design
interaction design
strategy design
A browser extension is only useful if users can trust what it detects. I recovered a stalled redesign by diagnosing inherited product, design, and engineering debt, defining a shippable cashback activation loop, and turning fragmented mockups into an implementation-ready interaction system.
Loyalty & Rewards
smartCashback
product strategy
system design
ux-design
Loyalty programs often just add points. A six-month strategic redesign that transformed a delayed, fragmented cashback experience into a unified savings ecosystem built around instant rewards, personal relevance, and a feasible roadmap for sustainable product growth.
Loyalty & Rewards
smartCashback
product strategy
system design
ux-design
Loyalty programs often just add points. A six-month strategic redesign that transformed a delayed, fragmented cashback experience into a unified savings ecosystem built around instant rewards, personal relevance, and a feasible roadmap for sustainable product growth.
Loyalty & Rewards
smartCashback
product strategy
system design
ux-design
Loyalty programs often just add points. A six-month strategic redesign that transformed a delayed, fragmented cashback experience into a unified savings ecosystem built around instant rewards, personal relevance, and a feasible roadmap for sustainable product growth.
Referral & Bonus Tracking
Referral Status System
product design
interaction design
product strategy
Referral rewards only work if users understand what happens after the invite. I reframed a delayed, conditional bonus into a cross-platform status lifecycle, validated it through bilingual testing, and scoped a shippable first release.
Referral & Bonus Tracking
Referral Status System
product design
interaction design
product strategy
Referral rewards only work if users understand what happens after the invite. I reframed a delayed, conditional bonus into a cross-platform status lifecycle, validated it through bilingual testing, and scoped a shippable first release.
Referral & Bonus Tracking
Referral Status System
product design
interaction design
product strategy
Referral rewards only work if users understand what happens after the invite. I reframed a delayed, conditional bonus into a cross-platform status lifecycle, validated it through bilingual testing, and scoped a shippable first release.
Safety‑critical Interface
eHMI for AV
system design
product design
user research
When autonomous vehicles remove the human driver, how do pedestrians know when to cross? A research-driven exploration of how light, motion, and color semantics can communicate vehicle intent, without words, icons, or guesswork.
Safety‑critical Interface
eHMI for AV
system design
product design
user research
When autonomous vehicles remove the human driver, how do pedestrians know when to cross? A research-driven exploration of how light, motion, and color semantics can communicate vehicle intent, without words, icons, or guesswork.
Safety‑critical Interface
eHMI for AV
system design
product design
user research
When autonomous vehicles remove the human driver, how do pedestrians know when to cross? A research-driven exploration of how light, motion, and color semantics can communicate vehicle intent, without words, icons, or guesswork.
What I Do
Purposeful design connecting product, UX, and interface.
Product Design
Connects user needs, business goals, and technical constraints into coherent products. I define product direction, structure complexity into usable models, and shape features that hold together beyond individual screens.
Product Strategy
Feature Design
MVP Scoping
User Journeys
Design Documentation
UX Design
Turns ambiguous problems into structured flows, decisions, and interaction logic. From research and information architecture to prototyping and validation, always grounded in how people actually think and behave.
User Research
Information Architecture
Wireframing
Prototyping
Usability Testing
UI Design
Designs interfaces that are consistent, accessible, and precise. Every element earns its place through design systems, interaction patterns, and purposeful micro-animation.
Visual Identity
Design System
Accessibility
Interaction Design
Micro-Animation
Creative Direction
Brings narrative and visual thinking into product work. I use storytelling, concept development, and art direction to shape how products communicate not just how they function.
Creative Strategy
Concept Development
Art Direction
Storytelling
Design Communication
Leadership
Creates alignment across design, product, and engineering. I facilitate decisions, structure ambiguous situations, and help teams move forward with shared understanding.
Team Facilitation
Workshops
Mentoring
Process Design
Stakeholder Alignment
Product Design
Connects user needs, business goals, and technical constraints into coherent products. I define product direction, structure complexity into usable models, and shape features that hold together beyond individual screens.
Product Strategy
Feature Design
MVP Scoping
User Journeys
Design Documentation
UX Design
Turns ambiguous problems into structured flows, decisions, and interaction logic. From research and information architecture to prototyping and validation, always grounded in how people actually think and behave.
User Research
Information Architecture
Wireframing
Prototyping
Usability Testing
UI Design
Designs interfaces that are consistent, accessible, and precise. Every element earns its place through design systems, interaction patterns, and purposeful micro-animation.
Visual Identity
Design System
Accessibility
Interaction Design
Micro-Animation
Creative Direction
Brings narrative and visual thinking into product work. I use storytelling, concept development, and art direction to shape how products communicate not just how they function.
Creative Strategy
Concept Development
Art Direction
Storytelling
Design Communication
Leadership
Creates alignment across design, product, and engineering. I facilitate decisions, structure ambiguous situations, and help teams move forward with shared understanding.
Team Facilitation
Workshops
Mentoring
Process Design
Stakeholder Alignment
Let’s talk.
Prefer a quick conversation? We can align on expectations, product context, and whether there is a good fit.
15 minutes