I turn complexity into clarity.

Product and UX Designer working across strategy, structure, and interface.

I help teams turn complex problems into clear, usable systems: from early product direction to detailed interaction design.

Featured works

Mental Health

Mindflow

product design

ux-design

ui-design

Anxiety doesn't pause between therapy sessions. A six-month end-to-end UX project designing a clinically grounded companion app that turns everyday experiences into structured, shareable signals for users and their therapists.

Mental Health

Mindflow

product design

ux-design

ui-design

Anxiety doesn't pause between therapy sessions. A six-month end-to-end UX project designing a clinically grounded companion app that turns everyday experiences into structured, shareable signals for users and their therapists.

Mental Health

Mindflow

product design

ux-design

ui-design

Anxiety doesn't pause between therapy sessions. A six-month end-to-end UX project designing a clinically grounded companion app that turns everyday experiences into structured, shareable signals for users and their therapists.

Safety‑critical Interface

eHMI for AV

system design

product design

user research

When autonomous vehicles remove the human driver, how do pedestrians know when to cross? A research-driven exploration of how light, motion, and color semantics can communicate vehicle intent, without words, icons, or guesswork.

Safety‑critical Interface

eHMI for AV

system design

product design

user research

When autonomous vehicles remove the human driver, how do pedestrians know when to cross? A research-driven exploration of how light, motion, and color semantics can communicate vehicle intent, without words, icons, or guesswork.

Safety‑critical Interface

eHMI for AV

system design

product design

user research

When autonomous vehicles remove the human driver, how do pedestrians know when to cross? A research-driven exploration of how light, motion, and color semantics can communicate vehicle intent, without words, icons, or guesswork.

Travel

Pawliday

product design

ux-design

Pet owners don't just need more "pet-friendly" filters, they need to trust what the label actually means. A 2.5-day sprint for Lufthansa Innovation Hub that reframed a trust problem and evolved into a B2C+B2B travel ecosystem.

Travel

Pawliday

product design

ux-design

Pet owners don't just need more "pet-friendly" filters, they need to trust what the label actually means. A 2.5-day sprint for Lufthansa Innovation Hub that reframed a trust problem and evolved into a B2C+B2B travel ecosystem.

Travel

Pawliday

product design

ux-design

Pet owners don't just need more "pet-friendly" filters, they need to trust what the label actually means. A 2.5-day sprint for Lufthansa Innovation Hub that reframed a trust problem and evolved into a B2C+B2B travel ecosystem.

Loyalty & Rewards

smartCashback

product strategy

system design

ux-design

Loyalty programs often just add points. A six-month strategic redesign that transformed a delayed, fragmented cashback experience into a unified savings ecosystem built around instant rewards, personal relevance, and a feasible roadmap for sustainable product growth.

Loyalty & Rewards

smartCashback

product strategy

system design

ux-design

Loyalty programs often just add points. A six-month strategic redesign that transformed a delayed, fragmented cashback experience into a unified savings ecosystem built around instant rewards, personal relevance, and a feasible roadmap for sustainable product growth.

Loyalty & Rewards

smartCashback

product strategy

system design

ux-design

Loyalty programs often just add points. A six-month strategic redesign that transformed a delayed, fragmented cashback experience into a unified savings ecosystem built around instant rewards, personal relevance, and a feasible roadmap for sustainable product growth.

Health & Fitness

Habit Hero

ui-design

interaction design

Most fitness apps are built for people who are already motivated. A UI design concept that challenges gym-culture clichés and designs for the fragile, vulnerable start. Making a new habit feel achievable, not like another exam to fail.

Health & Fitness

Habit Hero

ui-design

interaction design

Most fitness apps are built for people who are already motivated. A UI design concept that challenges gym-culture clichés and designs for the fragile, vulnerable start. Making a new habit feel achievable, not like another exam to fail.

Health & Fitness

Habit Hero

ui-design

interaction design

Most fitness apps are built for people who are already motivated. A UI design concept that challenges gym-culture clichés and designs for the fragile, vulnerable start. Making a new habit feel achievable, not like another exam to fail.

What I Do

Purposeful design connecting product, UX, and interface.

Product Design

Connects user needs, business goals, and technical constraints into coherent products.

I define product direction, structure complexity into usable models, and shape features that hold together beyond individual screens.

Product Strategy

Feature Design

MVP Scope

MVP Scoping

User Journeys

Design Documentation

UX Design

Turns ambiguous problems into structured flows, decisions, and interaction logic.

From research and information architecture to prototyping and validation, always grounded in how people actually think and behave.

User Research

Information Architecture

Wireframing

Prototyping

Usability Testing

UI Design

Designs interfaces that are consistent, accessible, and precise.

Every element earns its place through design systems, interaction patterns, and purposeful micro-animation.

Visual Design

Design System

Accessibility

Interaction Design

Micro-Animation

Creative Direction

Brings narrative and visual thinking into product work.

I use storytelling, concept development, and art direction to shape how products communicate, not just how they function.

Creative Strategy

Concept Development

Art Direction

Storytelling

Design Communication

Leadership & Collaboration

Creates alignment across design, product, and engineering.

I facilitate decisions, remove ambiguity, and help teams move forward with shared understanding and momentum.

Team Facilitation

Workshops

Mentoring

Stakeholder Alignment

Process Design

Let's work together.

Burkhard Kalytta avatar

Prefer a quick conversation? Let's find out if we're a good fit.

approximately 15 minutes

Let's talk.

Let's create something meaningful together.

2026 © Burkhard Kalytta

Let's talk.

Let's create something meaningful together.

2026 © Burkhard Kalytta

Let's talk.

Let's create something meaningful together.

2026 © Burkhard Kalytta