Commercial
versoTHERM
art direction
motion
Overview
Heating and cooling products don't sell themselves, but stories do. We turned Vaillant's standard product imagery into web specials with original narratives and visuals that made technical features genuinely engaging.
Client
Vaillant
Agency
FischerAppelt
Team
7 Artists @ Studio Storz & Escherich
Objective
Vaillant, a provider of heating and cooling solutions, redesigned their product palette and aimed to promote four of their products with short, high-quality web specials for their East European market.
Challenge
The initial briefing was limited to featuring only standard product images with generic graphic packaging, which wouldn't effectively communicate the advanced features of Vaillant's products. These features included heating, cooling, ventilating, providing hot water, efficiency, affordability, quiet operation, modularity, the ability to utilize various heat sources, and flexible installation options both indoors and outdoors. We needed to convey these complex attributes through visually appealing, concise commercials.
Solution
Together with FischerAppelt, we decided to take a more creative approach. After an intensive brainstorming session, the creative director and I developed new stories and storyboards for the four products within three days.
The agency loved our fresh perspective, and the open-minded client approved our concept. After I art-directed the animatics and styleframes for all spots and I led a team of three artists to produce a spot for Vaillant's heat pump, VersoTherm.
How to visualize the quietness of the aroTherm Split?
By zooming into the sounds of the quiet heat pump...
...only to realize that even a songbird is louder.
How to visualize flexoTHERM's perfect climate balance?
With high-tech thermal images of heating...
...and cooling.
How to visualize recoCOMPACT's versatility?
By evoking feelings of it's heat...
... it's cold...
... it's fresh air...
... it's hot water.
recoCOMPACT fits all desires.
How to visualize the quietness of the aroTherm Split?
By zooming into the sounds of the quiet heat pump...
...only to realize that even a songbird is louder.
How to visualize flexoTHERM's perfect climate balance?
With high-tech thermal images of heating...
...and cooling.
How to visualize recoCOMPACT's versatility?
By evoking feelings of it's heat...
... it's cold...
... it's fresh air...
... it's hot water.
recoCOMPACT fits all desires.
How to visualize the quietness of the aroTherm Split?
By zooming into the sounds of the quiet heat pump...
...only to realize that even a songbird is louder.
How to visualize flexoTHERM's perfect climate balance?
With high-tech thermal images of heating...
...and cooling.
How to visualize recoCOMPACT's versatility?
By evoking feelings of it's heat...
... it's cold...
... it's fresh air...
... it's hot water.
recoCOMPACT fits all desires.
How to visualize the quietness of the aroTherm Split?
By zooming into the sounds of the quiet heat pump...
...only to realize that even a songbird is louder.
How to visualize flexoTHERM's perfect climate balance?
With high-tech thermal images of heating...
...and cooling.
How to visualize recoCOMPACT's versatility?
By evoking feelings of it's heat...
... it's cold...
... it's fresh air...
... it's hot water.
recoCOMPACT fits all desires.
How to visualize the quietness of the aroTherm Split?
By zooming into the sounds of the quiet heat pump...
...only to realize that even a songbird is louder.
How to visualize flexoTHERM's perfect climate balance?
With high-tech thermal images of heating...
...and cooling.
How to visualize recoCOMPACT's versatility?
By evoking feelings of it's heat...
... it's cold...
... it's fresh air...
... it's hot water.
recoCOMPACT fits all desires.
How to visualize the quietness of the aroTherm Split?
By zooming into the sounds of the quiet heat pump...
...only to realize that even a songbird is louder.
How to visualize flexoTHERM's perfect climate balance?
With high-tech thermal images of heating...
...and cooling.
How to visualize recoCOMPACT's versatility?
By evoking feelings of it's heat...
... it's cold...
... it's fresh air...
... it's hot water.
recoCOMPACT fits all desires.
How to visualize the quietness of the aroTherm Split?
By zooming into the sounds of the quiet heat pump...
...only to realize that even a songbird is louder.
How to visualize flexoTHERM's perfect climate balance?
With high-tech thermal images of heating...
...and cooling.
How to visualize recoCOMPACT's versatility?
By evoking feelings of it's heat...
... it's cold...
... it's fresh air...
... it's hot water.
recoCOMPACT fits all desires.
How to visualize the quietness of the aroTherm Split?
By zooming into the sounds of the quiet heat pump...
...only to realize that even a songbird is louder.
How to visualize flexoTHERM's perfect climate balance?
With high-tech thermal images of heating...
...and cooling.
How to visualize recoCOMPACT's versatility?
By evoking feelings of it's heat...
... it's cold...
... it's fresh air...
... it's hot water.
recoCOMPACT fits all desires.
How to visualize the quietness of the aroTherm Split?
By zooming into the sounds of the quiet heat pump...
...only to realize that even a songbird is louder.
How to visualize flexoTHERM's perfect climate balance?
With high-tech thermal images of heating...
...and cooling.
How to visualize recoCOMPACT's versatility?
By evoking feelings of it's heat...
... it's cold...
... it's fresh air...
... it's hot water.
recoCOMPACT fits all desires.
How to visualize the quietness of the aroTherm Split?
By zooming into the sounds of the quiet heat pump...
...only to realize that even a songbird is louder.
How to visualize flexoTHERM's perfect climate balance?
With high-tech thermal images of heating...
...and cooling.
How to visualize recoCOMPACT's versatility?
By evoking feelings of it's heat...
... it's cold...
... it's fresh air...
... it's hot water.
recoCOMPACT fits all desires.
How to visualize the quietness of the aroTherm Split?
By zooming into the sounds of the quiet heat pump...
...only to realize that even a songbird is louder.
How to visualize flexoTHERM's perfect climate balance?
With high-tech thermal images of heating...
...and cooling.
How to visualize recoCOMPACT's versatility?
By evoking feelings of it's heat...
... it's cold...
... it's fresh air...
... it's hot water.
recoCOMPACT fits all desires.
How to visualize the quietness of the aroTherm Split?
By zooming into the sounds of the quiet heat pump...
...only to realize that even a songbird is louder.
How to visualize flexoTHERM's perfect climate balance?
With high-tech thermal images of heating...
...and cooling.
How to visualize recoCOMPACT's versatility?
By evoking feelings of it's heat...
... it's cold...
... it's fresh air...
... it's hot water.
recoCOMPACT fits all desires.
The resulting video successfully showcased the product's versatility, effectively communicating its ability to utilize different types of heat or energy. We delivered high-quality ads covering aspects from concept to animation, grading and sound design.
versoTherm - Commercial
Personal learnings
Creative and Strategic Initiative
Learned the value of initiating creative proposals beyond the initial scope, enhancing skills in creative thinking and client persuasion.
Rapid Concept Development
Improved my ability to quickly generate and develop new ideas, reinforcing agility and efficiency in the creative process.
End-to-End Leadership
Gained experience in leading a team through all production stages, strengthening leadership and project management skills.
