Logo Bumper
King's and Chamelon
art direction
motion
Overview
Three days to define a brand identity from scratch. The logo bumper we created in that sprint became the calling card that landed our first clients, including BMW and Daedalic.
Client
Kings & Chameleon
Agency
Team
3 Artists @ Studio Kings & Chameleon
Objective
Kings & Chameleon was a creative collective founded in 2013 by three friends with a passion for motion design: Frank Winter, Sebastian Bunzel, and myself, Burkhard Kalytta. To kick-start our business, we aimed to define and design our brand from the ground up—including our mission, color palette, typography, and most importantly, our logo. We needed to bring our brand identity to life through motion to attract potential clients.
Challenge
Starting a new business comes with a multitude of tasks and responsibilities, often with limited time and manpower. We constrained ourselves to commit only three days for the creation of our logo bumper. Our goal was to swiftly launch our new studio and begin acquiring clients, which meant this brand element needed to be compelling, cohesive, and completed within this tight timeframe.
Solution
With three friends, three creative minds, and three days dedicated to one mission, we embarked on creating our logo bumper. The process was a collaborative breeze. From the initial brainstorming session to developing styleframes and an animatic, we completed these steps in just one early morning. Two and a half days later, the animation was finished—a whirlwind experience that strengthened our bond and collaborative workflow. This intense effort not only resulted in a strong brand identity but also further shaped Kings & Chameleon's mission in alignment with our vision.
Two and a half days later, the animation was finished—a whirlwind experience that strengthened our bond and collaborative workflow. This intense effort not only resulted in a strong brand identity but also further shaped Kings & Chameleon's mission in alignment with our vision.
With the logo bumper completed, we finalized our website, showreel, and pitch deck. This cohesive branding package enabled us to successfully acquire clients such as BMW, Flaregames, Daedalic, and VOK DAMS, effectively launching our collective into the industry.
KnC - Logo ID
Personal learnings
Importance of Brand Identity
Understood how a compelling brand identity aids in business success, enhancing strategic thinking regarding branding and marketing.
Effective Collaboration
Learned to deliver high-quality work within a self-imposed three-day deadline, improving my time management and team collaboration.
Efficiency and Productivity
Gained experience in swiftly bringing ideas to life, reinforcing organizational skills and efficient workflow management.
